Marketing Management

  • Conduct research to know the consumer behavior and what motivates consumers purchase of a services
  • Planning and Management of corporate events pertaining to brand promotion
  • Identify effective communication channels for robust brand development and sustainable image in the market.
  • Plan, Design & implementation of Marketing plans and promotional strategies
  • Marketing campaigns designing, execution assistance & evaluation
  • Monitoring competitor activity
  • Supervision and monitoring Corporate Sales, Referral Sales, Branding & PR team and activities
  • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
  • Coordinate, review, edit and design responses to Marketing Strategies on continue basis
  • Oversee planning and execution of Camps, Awareness Programme, CMEs and other promotional activities

Referral Sales :

  • Involves meetings with Fulltime consultants , Visiting consultants and Periphery consultants 
  • Briefing the referring consultant on various kinds of referral incentives that are available to them from Hospital 
  • Address/Raise any issues that the referring doctor may have with hospital

Corporate Sales :

  • Empanelment assistance with various PSUs, Corporates, Banks, TPAs etc for Outdoor, Indoor & Health check Up services of Hospital  
  • Relationship management with key personals’ of empanelled corporates 

Branding & Client Communications : 

  • Assistance in Design and develop marketing materials, e.g. corporate brochure, departmental brochure, personal and practice group profiles, website, etc.
  • Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc. 
  • Develop and maintain the hospital’s website, keep site content fresh and updated in coordination with the outside webmaster 
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc. 

Public Relations / Advertising :

  • Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign budget 
  • Campaign design and implementation 
  • Writing and proof reading copy, liaising with designers and printers, organizing photo shoots whenever is needed for designing of promotional material 
  • Events/CMEs/Conference arrangements & implementation 
  • PR activities/ media coverage etc.
  • Departmental Branding and promotion 
  • Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital. 
  • Develop and implement the hospital`s advertising program - design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns 
  • Organizing and attending events such as conferences, seminars, receptions and exhibitions 

Marketing Team Training :

  • Training to Marketing team on communication and grooming
  • Training on Hospital marketing tactics to marketing team 
  • Role Play and practical training to team 
  • Monitor various mediums for developments in the area of hospital & healthcare industry 
  • Supervise the marketing assistant and the day-to-day operations of the Marketing Department.


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